We are experiencing a fundamental paradigm shift in our relationship to knowledge. From the “information age,” we are moving towards the “reputation age,” in which information will have value only if it is already filtered, evaluated, and commented upon by others. Seen in this light, reputation has become a central pillar of collective intelligence today. It is the gatekeeper to knowledge, and the keys to the gate are held by others. The way in which the authority of knowledge is now constructed makes us reliant on what are the inevitably biased judgments of other people, most of whom we do not know.