The Broken Window Theory In Product Design

Van Schneider:

Essentially, by designing & fixing our environment we simply change the way we react to it. By looking at an abandoned house with lots of broken windows, I wouldn’t feel too bad to smash another window with a stone just for fun. Even though, I don’t have any bad intentions or see myself as a criminal. But the environment might be promoting such a behavior and sometimes even serves as a tipping point. And more often this happens completely subconsciously without us even noticing.

Eentje om in het achterhoofd te houden.

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