‘Apple Now Runs On 100% Green Energy’

Interessant stuk bij Fast Company over Apple’s inzet voor groene energie. Ze interviewden daarvoor Lisa Jackson, bekend van de Obama administratie, die het project overziet:

Jackson explains that Apple prefers to buy power from renewable energy projects where the company played some role–by either investing capital up front or committing to buying the power produced there for a long time, sometimes decades.

Fascinerend hoe Apple beducht is voor enige “greenwashing” en dus niet met energiecertificaten wil werken, maar echt lokaal aan de slag wil. En ze beperken zich niet enkel tot de eigen winkel, maar leiden ook toeleveranciers naar een overslag:

In 2015, Apple started a program to move suppliers toward green energy. Last year, 14 such companies pledged to work toward running the parts of their operations that serve Apple on 100% renewable energy. Today, Apple announced that another nine of its suppliers have promised to reach this goal.

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