Brian X. Chen van The New York Times downloadde alle gegevens die zowel Google als Facebook van hem heeft. Op zich is heel die surveillance tech toch wel echt beangstigend. Dit bijvoorbeeld:

Inside My Activity is a subfolder labeled Ads. This record contained a history of many websites I had visited, including those I had reached without the help of Google.com. Even sites I opened through Twitter or links I clicked on through a text message were recorded in the Ads folder.

What gives? Google said that many web articles load advertisements served through its ad network, and when you visit sites loading Google ads, you are contributing to an advertisement-related profile that Google is building about you. That’s why it’s logged in the My Activity folder.