It’s not your job, as journalists, to tell people what to think. But it is your job to alert them to what they need to think about. Social scientists call this agenda-setting. It is one of the most important things journalists do. But if the news agenda is set by the opinions of people in your newsroom, that simply isn’t good enough. A reporting agenda borrowed from the parties in power isn’t good enough, either. What if they aren’t listening? Nor is an agenda set by entertainment values, or by media stunts and taboo busting. This is another area where innovation is required- and transparency.