Why It Took Dunkin’ Donuts 10 Years to Build the Perfect New Cup

Schitterend verhaal bij Entrepeneur over hoe Dunkin’ Donuts hun iconische isomo-bekers al tien jaar probeert te vervangen: They held focus groups about totally different topics during which they served hot coffee just to watch people interact with potential cups. Murphy became obsessed with the “cup management process,” which told him whether or not a cup […]

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