YouTube’s pitch decks to advertisers increasingly seem to feature videos from household celebrity names, not creative amateurs. And the creators who have found the most success playing into the platform’s algorithms have all demonstrated profound errors in judgment, turning themselves into cultural villains instead of YouTube’s most cherished assets.
En:
“We leave. We find somewhere else that wants our videos. That used to be YouTube, but it’s not anymore. And I don’t think it ever will be again.”
To ramp up IGTV, Instagram’s not betting on an algorithm. Its (literal) money is on old-fashioned talent scouting.
Dit wordt het jaar van IGTV, of je dat als Instagramgebruiker wil of niet. De kans is te groot voor Facebook om te laten liggen.
