The Lure of the Caricature

Zeynep Tufekci:

Digital media doesn’t just isolate groups; rather, it helps tribalize us even further. We certainly encounter “the other” online, but usually in caricature form. We seek out these cartoonish people and positions regardless of how frequently they actually occur or what else might be happening. Both traditional media and social media helps produce the stories, algorithms amplify it, and platforms and media all get an audience out of it, and as individuals we can get attention (from virality) and an outlet for our anger and sense of helplessness.

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