Bernie Sanders is winning the internet. Will it win him the White House?

Geweldig artikel op Vox.com over de halve grassroots campagne van Bernie. Dat blijft toch geweldig, zo’n dingen.

Soon after, Sanders’s campaign and online grassroots supporters, including ones in a behind-the-scenes Slack group devoted to his support, began to spread a #NoMiddleGround hashtag across the internet, and it started trending. By Monday, volunteers in that Slack channel had created a “No Middle Ground” Facebook group, complete with custom graphics, which they used to spread his message even further.

In ons land zijn de partijen vooral bezig met het strak regisseren van hun eigen campagnes. Eigen ideeën zijn beter ideeën.

Bij GroenLinks, waar ik die mythische Klaver-campagne mocht meelopen, lieten ze dat los. En wat er toen gebeurde was gewoon magisch. Geen regie, meer magie.

#fuckyeahdigitalcampaigning #whatwebelievein

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